I’ve seen some of the good thing and plenty of the bad things
As a quick summary:
Things to do in a online community
Join relevant online communities and forums.
- “Lurk” (read without posting) in the community for a while before first posting to get a feel for it.
- Reply to messages in the community, particularly if there is a request for information or advice that you can genuinely respond to.
- Offer to sponsor or advertise in a community that is particularly relevant to your area of business. It may be more effective to offer a question and answer session or to be a “resident expert” rather than paying for a banner advert of some kind.
- Offer sample products for the community to review (and accept the review they come up with – even if it isn’t all good! It’s up to you to make sure your product stands up to a test). Make such offers via the community manager or moderator, not directly to the members.
Things not to do in a online community
- Join a community merely to post adverts for your business. That will not endear you to either the community manager or the members – and they are the people you need on your side, you want them to use their influence to support you rather than against you.
- Drop in on a community once to post an advert or ask for help.
- Join a community merely to advertise your own community or website – ie poach the members (very bad form!).
- Post anything in a community which is not relevant to their main focus, eg discussing Macintosh software in a PC forum, or screenwriting in a community for poets.
I’ve been sign posted to two great videos recently. One on Leadership and Staff Motivation by the RSA and the other on The Barriers of Knowledge Sharing by Chris Collison
Theres some great points from the Leadership video on how staff are motivated. I think the audio comes from a Ted Talks video. But this really takes it to another level.
Where Chris’s video explains in details the culture of knowledge sharing in organisations, well the culture of non sharing and how to identify the archetypes such as
- Tall Poppy Syndrome
- Shrinking Violet Syndrome
- Not Invented Here
- Real men don’t ask directions
Well worth spending the time watching both these videos.
Not sure how to describe Steve. Mentor, Jedi Master or just all round good guy.
Anyway Steve Dale has been of travelling again and this time to sunny Barcelona. In my case it would be just to watch the football. But Steve or is it now Seve had the opportunity to present at the Congreso Internacional EDO 2010 Conference, to talk about Cultivating Communities.
Steve presentation is below. But you can read more about the conference at http://steve-dale.net/
Picked this up via Edgar Tan from the Greenchameleon Blog.
As Edgar say this is useful TED talk by Simon Sinek, ostensibly about inspirational leadership, but really it’s about how to sell yourself, your products and services. Knowledge managers will find this talk useful I’m sure, given how much a part of their job is selling it.