This is a great post from Community Spark. I don’t know If i’ll be able to do it every day but I will give it my best shot.
Add this to your community manager ‘to do’ list – bring back one inactive member every single day. Instead of trying to attract new members, focus on getting existing members to return and contribute.
A few ways you can do this:
- Find a discussion you think they’ll find interesting and tell them about it.
- Find a discussion about a subject they’re an expert in and encourage them to share their wisdom.
- Find other members they formed friendships with and get those members to drop your AWOL member a line.
You can even bring the entire community in on this. Let’s say a particularly prominent member disappears – make it a community goal for that member to be lured back. Get other members to compete to see who can bring back the most members – special prominence goes to the member who can bring back the really valuable members who have drifted away.
Even if you can’t bring every member back, you’re likely to end up with some valuable feedback.
This is a bit of a marmite infograph for some of the KM people I have spoken to.
Some love it, others hate it. I wonder what your thoughts are?
The Socialcast blog says ‘Knowledge management has become an important and vital practice in the enterprise.
As we have shifted from an industrial-based society to an information-based one, many jobs and tasks have been automated by machinery.
The result is a smaller workforce and the advent of the knowledge worker – an employee, whose job depends on tacit information that is rarely documented, limiting an organisation’s ability to draw upon it in the future.
Implementing solutions to collect and preserve tacit knowledge has become a high priority, allowing companies to create digital libraries of employee experiences and practices for future generations.
The transfer of knowledge has evolved from the written word on rocks and paper to spoken stories heard live via telephones to digital, virtual, real-time communities on the web.
There’s so much written about the building of communities and how to get them running.
But for everyone that supports an online community that is only the starting point. And as I mentioned to a group of people the other week, ‘we all know how to build them, but do we really know how to make them successful and fulfil its purpose?’
When it comes to the actual day to day stuff and ideas of things to do and try to encourage activity with the community, I believe there is less info and also less effort put into this.
I still get the feeling that everyone believes it’s a bit like the Field of Dreams or Wayne’s World (If you build it, they will come.)
So these are some of my thoughts and ideas.. They are based on a concept from Denham Grey and are a combination of things that I have picked up from the people above and also from some of the members of the community that I help to nudge along.
|From October 10, 2011|
Stranger to Passer By
- Email invite
- recruiting via a blog posted in a related community
- Community flyer
- Community benefits
- Clear community purpose statement
- Success Stories
From Passer by to Lurker
- Welcome and Introduction Forum
- What you need to know wiki
- Community Charter
- Welcome Statement
- Notice Boards
- Hot Topics
- Useful Resources
- Remove 0 responses
- Hire paid bloggers
- Forum post exchange
From Lurker to Participant
- Detailed member profiles
- Online Conferences
- Back Channelling
- Peer Assist
- Case Studies
- member of the month
From Participant to Regular