Home > Communities of Practice > Bring back one community member every day

Bring back one community member every day

This is a great post from Community Spark.  I don’t know If i’ll be able to do it every day but I will give it my best shot.

Add this to your community manager ‘to do’ list – bring back one inactive member every single day. Instead of trying to attract new members, focus on getting existing members to return and contribute.

A few ways you can do this:

  • Find a discussion you think they’ll find interesting and tell them about it.
  • Find a discussion about a subject they’re an expert in and encourage them to share their wisdom.
  • Find other members they formed friendships with and get those members to drop your AWOL member a line.

You can even bring the entire community in on this. Let’s say a particularly prominent member disappears – make it a community goal for that member to be lured back. Get other members to compete to see who can bring back the most members – special prominence goes to the member who can bring back the really valuable members who have drifted away.

Even if you can’t bring every member back, you’re likely to end up with some valuable feedback.

  1. November 7, 2011 at 2:06 pm

    Quite right. Most communities are not short of members, they are short of active members. Of course whilst believing that if a member was engaged at one point they could well be again, expectations should be tempered a little. Whilst some may have simply drifted away for no real reason, others may have moved on because they have gained all they could from the community. A degree of member churn is natural in any community and often it is nothing personal against what you do.

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