Home > Uncategorized > “How much do you trust your friends & family?”

“How much do you trust your friends & family?”

trust

Frédéric Mazzella CEO of Blabcar recently spoke at a conference with the main question “how are people able to trust one another enough to share their journeys?”

In order to answer this question, Blablacar teamed up with Groupe Chronos to do a study on how much trust members of online communities, specifically members of Blablacar, put into their online community, based on the completeness of the user profile.

With some really interesting results.  I personally try and encourage members to have a full profile and especially facilitators of groups as this start’s to build trust.

But the results from Blabcar really back this up.

“Members with a complete online profile are trusted more than a neighbour, and almost as much as a friend or a family member.”

The study took four ‘profile types’ in its online community: members with empty profiles, only a photo, only a verified phone number, only positive ratings, and someone with a complete member profile (photo, verified number, ratings, etc.).

The most interesting part of the study is the fact that members of an online community with a complete online profile – photo, ratings, verification, etc. – are almost on the same level of trust as a Friend or Family member.

The full details are available in Blabcar’s blog post

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: