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Creating a playbook for Community Managers

February 24, 2014 Leave a comment

Madden '96There are some great community playbooks out there that take you through the establishing and launching of your community with a few tips on how to keep it going.

Such as Cisco’s Community Playbook, Salesforce’s Community Playbook and DNN’s Community Playbook

One of the things that there are an abundance of material on is the creating of an online community or community of practice.  But there’s not so much on how to really facilitate the activity in the community and help it thrive.

What techniques, what tactics can use you to help move your community forward?

For me the word Playbook goes back to the days of playing John Madden on my Sega Mega Drive.

And the three key elements

  • Offense
  • Defence
  • Special Teams

Can you take those elements in to Community Management and create techniques to help your community?

If you did, what techniques or tactics would you use for the below?

Offensive plays would be all about breaking down the boundaries of the community and moving it forward. You will be looking to increase the number of discussions and participating members.

Improve the quality of the conversations and content, and encourage better relationships between the members.

Defensive plays – Most online communities are happy as they are.  Help them hold onto that position of contentment, but they will still need a consistent flow of activities to keep them happy.

Special Teams – would be activities that have the ability to cause momentum shifts, increasing participation as well as building a stronger sense of community.

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